WESTconsin Credit Union Announces Two New Regional Vice Presidents – Business Lending

WESTconsin Credit Union is pleased to announce the promotion of Melissa Kraemer and Brice Medin to Regional Vice Presidents – Business Lending. Each of the Vice Presidents will cover half of the 15 locations across western Wisconsin to provide resources and leadership.

Kraemer will be supporting the Western offices of River Falls, New Richmond, Amery, Prescott, Ellsworth, Baldwin, and Hudson. With over 10 years of experience at WESTconsin, Kraemer has dedicated her career to serving business members and her profession is matched by her passion for community involvement. Kraemer has served on several local and state committees and is an active member of the St. Croix Valley Innovation Center Management Committee, where she contributes to fostering innovation and supporting local initiatives. In addition, she enjoys working with the Hudson Chamber of Commerce, serving on several committees, and chairing the Hudson Chamber of Commerce Leadership Hudson Steering Committee since 2019.

Throughout her career, Kraemer has discovered a genuine love for leadership, service, and coaching business owners. She believes that effective leadership is rooted in service and that supporting local businesses is essential for community growth.

“I’m thrilled to step into the role of Regional Vice President-Business Lending! This promotion is not only an incredible honor but an opportunity to lead and support an amazing team as we continue helping businesses thrive. I’m excited for the challenges ahead and grateful for the trust placed in me,” said Kraemer.

Medin will serve the Eastern offices of Altoona, Eau Claire, Menomonie, Chippewa Falls, Barron, and Rice Lake. He has been with WESTconsin Credit Union for over eight years, working to provide financial solutions to small, medium, and large-sized businesses in and around the Chippewa Valley. Medin has obtained the CUNA Business Lending School Certification, serves on the Eau Claire Revolving Loan Fund as Board Member, as well as a Small Business Advisory Peer Group – Chippewa Valley. Drawing on nearly 30 years of experience, he has greatly enjoyed serving so many hard-working individuals and businesses in the region.

“Businesses are the economic engine of our communities, and I’m excited to work alongside our talented team to provide the financial resources, solutions, and guidance they need to succeed. Together, we’ll continue building strong partnerships that fuel long-term success and a trusted financial center here at WESTconsin Credit Union,” said Medin.