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Our Purpose & Credit Union Principles

Our Purpose

We exist to serve the financial needs of our account holders and our communities. As a not-for-profit financial cooperative, we are owned and operated by and for our members. This status enables us to operate at a lower cost than for-profit institutions, and provide many valuable financial resources, programs and services, including:

  • Free adult and youth financial education classes and programs
  • Free budget and financial counseling services
  • Employee volunteerism benefiting community-driven causes and nonprofit agencies
  • Low cost, high quality products and services geared towards helping members achieve financial success
We're based right here in your community, owned by community members like you. You get a higher level of personal service, and can build a long-lasting relationship with people who can help you find the best financial solutions to your unique needs.

Credit Unions Follow These Principles:

Not-for-profit—We exist to serve our members, not to make a profit.

Ownership—Credit unions are an economic democracy whereas each member has equal ownership and voice.

Elected Boards—Every credit union is governed by a board of directors, elected through the membership.

Membership Eligibility—By federal statute, credit unions cannot serve the general public; people qualify through their county of residence, employer, or organizational affiliations.

Financial Education for Members—Through specialized programs, credit unions assist members to become better-educated consumers of financial services.

Social Purpose: People Helping People—This is the founding philosophy among all cooperatives. Our goal is to serve our entire field of membership well – every member counts. This ‘people-first’ mindset empowers our members and employees to get involved in many charitable activities and worthwhile causes.

Learn more about The Credit Union Difference by visiting the National Credit Union Administration and Wisconsin Credit Union League websites.

WESTconsin Credit Union Notification:

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